The intake
Dentists work in Orlando
Orlando holds a large and steady stream of dental searches. The metro is big, the population keeps growing, and the visitors who pass through add their own urgent needs on top of the residents. Practices of every size compete for that demand, from single location owner operators in the older neighbourhoods to multi location groups and franchise brands along the tourist corridors and in the new suburbs. Paid search in this market carries real cost, which tells you the demand is worth money to somebody. The searches themselves split by intent. Somebody new to the area looks for a dentist who takes their insurance. Somebody with a sore tooth looks for an emergency appointment tonight. Somebody with children looks for a practice near the school. Each of those is a different page, and each one is a chance to be the practice that gets the call.
