The intake
Dentists work in Raleigh
Raleigh is a city of newcomers, and newcomers arrive without a dentist. People moving into Wake County search for a practice near the address they just signed for, often before the boxes are unpacked. That habit keeps a steady stream of first time searches running through the city all year. The practices competing for those searches range from single location owner run offices in older neighbourhoods to multi site groups with several locations across the metro. Paid search in this trade in Raleigh is expensive because a new patient is worth a lot over the years they stay with a practice, so the paid listings at the top of the results are crowded and costly. The searches themselves are local and specific: people type the neighbourhood, the suburb or the landmark they live near, and they type the treatment they think they need. That is the demand available in this city, and it is spread across many small searches rather than one big one.
