The intake
Dentists work in San Francisco
San Francisco patients search for dentists the way they search for everything else, on a phone, often the same day they need someone. The city has a dense field of practices competing for those searches, from single chair offices in the neighbourhoods to multi location groups with a marketing budget behind them. Paid search in this trade in San Francisco is expensive enough that most practices cannot buy their way to the top of every term they want, which leaves the organic results and the AI answers as the ground where a steady publishing habit shows. The demand is there every week of the year, spread across the neighbourhoods rather than concentrated downtown, and it rewards the practice whose pages answer the specific thing the patient typed.
