The intake
Dentists work in St Louis
St Louis patients search for a dentist the way they search for anything else local: by the neighbourhood they live in, by the procedure they need, and by whether the practice takes their insurance. The city has a deep bench of practices, from single chair owner run offices in the older neighbourhoods to multi location groups with several sites across the metro. That means the searches are spread thin across many small areas rather than pooled into one citywide term, and the practice that shows up for the street level search is the one that gets the call. Paid search in this market is competitive enough that the cost per click on general dentist terms runs high, which is why the organic and AI answer results carry so much of the real value. The demand is there every week of the year, and it is specific to where the patient lives.
