The ground
DJs work in Thousand Oaks
Thousand Oaks is a city of around 125,000 people spread across the Conejo Valley, and the DJ work here follows the events calendar of a settled, family heavy suburb. Weddings at the wineries and golf clubs along the valley, school dances and grad nights, milestone birthdays and bar mitzvahs, and corporate parties for the biotech and finance offices off the 101 all sit in the same local search results. The businesses competing for those searches are mostly owner operators and small multi op companies rather than national franchises, which means the local results are made up of individual DJ names and a handful of booking agencies. Paid search in a market this size is modest, so most of the demand is won organically and through the map pack. The searches themselves are specific: people type the venue, the event type and the city together, and they compare two or three names before they call.
