The ground
DJs work in Yonkers
Yonkers is a city of about 200,000 people sitting directly north of the Bronx, and the DJ work here follows the same calendar as the rest of lower Westchester: weddings, private parties, school events and bar nights. The trade in Yonkers is mostly owner operators and small mobile DJ companies rather than national franchises, and most of them book through word of mouth and a phone number on a listing. Search demand for DJ services in Yonkers is steady rather than huge, which means the businesses that show up for the searches people do make take a large share of the enquiries. Paid search in this trade in Westchester County is modest, and most of the competition for the organic results comes from a handful of local operators plus the big directory sites.
