The intake
Doctors work in Akron
Akron patients search for doctors the way patients do in most mid sized Ohio cities: by condition, by insurance, by neighbourhood and by whether the practice is taking new patients. The searches are steady rather than spiky, spread across family medicine, paediatrics, cardiology, orthopaedics and the walk in clinics near the hospitals. Competition comes from the health systems with marketing departments, from independent practices that have been in the same spot for decades, and from the urgent care chains along the main roads. Paid search in this market is carried mostly by the hospital networks and the larger groups, which leaves the organic results open to practices that publish consistently. The demand is there every week of the year, and it is specific: people type the condition, the insurer and the side of town.
