The intake
Doctors work in Indianapolis
Indianapolis has a large and spread out medical market. Hospital systems, independent primary care groups, specialty practices and single doctor offices all sit in the same search results, and the searchers are usually people within a few miles of the practice. Most searches for a doctor in this city carry a place name with them, a neighbourhood or a suburb, because patients want care close to home or close to work. That means the demand available is local and repeated, and it is spread across many small searches rather than one big one. A practice that has a page for each of those searches can be found for each of them.
