The intake
Doctors work in Long Beach
Long Beach is a city of around 450,000 people, and the demand for doctors here follows that population across a wide spread of neighbourhoods, from Downtown to the east side. Searches come in for primary care, urgent care, pediatrics, dermatology, cardiology and specialty care, and most of them carry a place name with them, such as a neighbourhood or a nearby hospital. The practices competing for those searches are mostly independent physician groups and small multi site clinics rather than national franchises, and many of them serve patients in one part of the city more than another. Paid search in this market is active around the higher value specialty terms, while the everyday searches for a doctor near a particular neighbourhood are where organic listings do most of the work.
