The intake
Doctors work in Philadelphia
Philadelphia holds a dense field of medical practices, from single physician family medicine offices to multi site groups and hospital affiliated primary care. The city's population is large and its neighbourhoods are distinct, so searches for a doctor tend to carry a place name with them: a neighbourhood, a nearby suburb, a street people already know. Paid search in this category is competitive in the centre of the city and lighter as you move toward the outer neighbourhoods and the towns beyond the county line. Owner operated practices and small groups make up much of the field, alongside the larger health systems that dominate the hospital side. The demand is steady and local, and it rewards practices whose pages name the places their patients actually live.
