The intake
Doctors work in Salem
Salem is a mid sized city with a steady base of family practices, clinics and specialty offices serving the surrounding towns. Search demand for doctors here follows the population: people look for a primary care doctor when they move, when a child is born, when an employer changes a health plan. Paid search in this trade is modest compared with retail, because most practices rely on referrals and insurance directories rather than ad spend. The practices competing for local searches are mostly independent and small group offices rather than franchises. The demand is there every month, spread across the city rather than concentrated in one district.
