The intake
Doctors work in San Jose
San Jose is a large, spread out city with a dense core and a long ring of suburbs, and people search for doctors by the neighbourhood they live in. Searches for primary care, urgent care, pediatrics, dental and specialty practices come from downtown, from the neighborhoods around the major employers, and from the family districts to the west and south. The paid search market for medical terms in the South Bay is competitive, with hospital systems and large groups bidding on the broad terms. Independent practices and small groups hold the local searches, the ones with a neighborhood or a landmark in them. That is the demand available: steady, local, and tied to where the patient lives.
