The intake
Doctors work in Santa Ana
Santa Ana is a dense city of around 310,000 people, and it has a large share of residents who see a doctor close to home rather than driving to Irvine or Newport Beach. The searches that matter here are local and specific: a family doctor on a named street, a pediatrician who takes a particular insurance, a clinic open on a Saturday. Santa Ana has a mix of independent practices, small group clinics and chain and franchise locations, and the chains tend to hold the top paid spots on the broad terms. The paid search for general doctor terms in the city is competitive enough that the chains bid on it, while the long tail of neighborhood and insurance terms is where most independent practices can be found. The demand is steady and it is local, and it rewards pages that name the neighborhood and the service together.
