The ground
Ecommerce work in Denver
Denver shoppers search online for the goods they buy, and the stores competing for those searches sit across the metro rather than in one retail district. The demand is spread through the city and its suburbs, so a store selling into Denver is up against established online sellers as well as local shops that have added a web store. Paid search in the category carries real cost, which tells you people are searching with intent to buy. The stores taking that demand range from owner run shops to larger operations, and the searches themselves are specific: a product, a size, a delivery area, a Denver neighbourhood. That specificity is what a publishing plan can work with.
