Exhibit A
Employment Lawyers work in Beaumont
Beaumont runs on a mix of refining, petrochemical plants, healthcare and the port, and the employment work follows that base. A firm here is usually competing with a modest set of other local practices plus the statewide and national firms that buy ads into the Beaumont market. Paid search on terms like wrongful termination and unpaid overtime carries real cost per click because the national firms bid on it, which tells you the demand is worth money. The local results are a blend of owner run firms and a few multi office practices, so a well built set of pages on Beaumont specific searches can hold its own.
