Exhibit A
Employment Lawyers work in Buffalo
Buffalo has a steady base of employment law work. The region's large employers in health care, higher education, manufacturing and logistics produce a regular flow of wrongful termination, harassment, overtime and severance matters, and the lawyers who take them are mostly small firms and solo practices rather than big consumer brands. Search demand follows that shape. People search by problem, not by firm name: they type the situation they are in and add Buffalo, or the suburb they live in, and they often search on a phone in the evening after a bad day at work. Paid search in this trade is expensive per click because a single case is worth a lot, so the firms bidding are the ones with a marketing budget. Organic and AI search results are where a smaller Buffalo practice can hold ground, because the queries are specific and the competition on each one is thin.
