Exhibit A
Employment Lawyers work in Clovis
Clovis is a city of roughly 120,000 people next to Fresno, and the employment law firms here are mostly small practices and solo attorneys rather than large regional brands. The searches come from people who live and work in Clovis itself, in the warehouses, the school district, the retail corridors and the agricultural operations on the edges of town. Paid search on employment law terms in this market is expensive per click because a single case is worth a lot to a firm, so the paid listings are crowded and the organic results underneath them are where a smaller Clovis practice can hold ground. The demand is steady and local, and it rewards firms whose pages name the city and the kinds of employers people here actually work for.
