Exhibit A
Employment Lawyers work in Columbia
Columbia is a mid sized capital city with a steady base of employment law work behind it. State government, the university and the hospital systems are the large employers here, and a lot of the search demand comes from people working in and around those institutions. The rest comes from the smaller employers and the trades spread across the city. Firms here tend to be small, often one or two attorneys, so the searches are split across many practices rather than held by a handful of big names. Paid search on employment terms in Columbia is modest compared with a metro like Charlotte or Atlanta, which means the organic results stay reachable for a firm that publishes consistently. The demand is there every week of the year.
