Exhibit A
Employment Lawyers work in Fayetteville
Fayetteville is a legal market shaped by Fort Bragg and by a large civilian workforce around it, and employment questions come up across both. People search for help with wrongful termination, unpaid wages, retaliation and discrimination, and they search by city and by county. The firms competing for those searches are mostly small practices and solo attorneys rather than national brands, so the field is made up of owner operators. Paid search in this market is contested by a handful of firms bidding on the same claim terms, which tells you the demand is real and that the organic results are where a smaller practice can hold ground. The searches are specific: a person who has just lost a job types the claim and the city, not a general phrase.
