Exhibit A
Employment Lawyers work in Garland
Garland sits in Dallas County with a working population spread across manufacturing, logistics, retail and healthcare employers, and the employment questions that come out of those workplaces are what people in the city type into Google. Searches run toward wrongful termination, unpaid overtime, severance review, discrimination and retaliation, and they cluster around the large employers and industrial corridors rather than the residential streets. The firms competing for those searches are mostly small practices and solo attorneys, with a handful of larger Dallas firms reaching into Garland for the same cases. Paid search on these terms carries real cost per click because a single employment matter can be worth a contingency fee, so the paid space is contested by firms with marketing budgets. That leaves the organic results and the AI answers as the ground where a Garland practice can hold position with steady publishing rather than a bidding war.
