Exhibit A
Employment Lawyers work in Gilbert
Gilbert sits in the East Valley, and the employment work here follows the town's growth. A large share of residents commute to Phoenix, Chandler, Mesa and Tempe, so most claims involve workplaces outside Gilbert while the client lives here. That means people search from Gilbert addresses for help with a job elsewhere. The searches are steady rather than huge, and the firms competing for them are mostly small local practices and solo attorneys rather than national franchises. Paid search in this trade is expensive per click because a single case carries real value, so many Gilbert firms put budget into ads and leave the organic results thin. That is the demand available: steady local searches, high value per case, and room in the unpaid results.
