Exhibit A
Employment Lawyers work in Los Angeles
Los Angeles carries a large and steady volume of employment law searches. The county holds millions of workers across hospitality, entertainment production, logistics, healthcare and the garment and textile trades, and each of those sectors produces wage claims, harassment claims and wrongful termination claims on its own calendar. Search demand spreads across the whole city rather than sitting in one downtown cluster, so a firm in Century City and a firm in Van Nuys are often chasing the same query from different neighbourhoods. Paid search in this category is competitive and priced accordingly, which tells you the organic results above the ads are worth holding. The firms competing for these searches range from solo plaintiff side practices to mid sized defence and plaintiff shops, and the queries themselves are long and specific: a Spanish speaking worker in Vernon searching for unpaid overtime reads differently from a studio executive in Burbank searching for a severance review. That spread of language, industry and neighbourhood is where the publishing opportunity sits.
