Exhibit A
Employment Lawyers work in Montgomery
Montgomery is a state capital and a government town, so a large share of the working population is employed by state agencies, county offices, school systems and the hospitals and universities around them. That shapes the demand for employment law: questions about public sector discipline, grievance procedures, civil service rules and retirement systems come up alongside the private sector issues of wrongful termination, unpaid wages and discrimination. The searches are steady rather than spiky, spread across a metro of a few hundred thousand people, and the firms competing for them are mostly small practices and solo attorneys rather than large franchises. Paid search in this market is contested by a modest number of firms bidding on the same handful of phrases, which leaves a wide field of longer, more specific searches that a well built content programme can occupy.
