Exhibit A
Employment Lawyers work in San Francisco
San Francisco has a dense population of employment law firms, from solo plaintiff side practices to small defense boutiques, and the searches come from workers and employers across the city and the wider Bay Area. The demand is steady because the city has a large, mobile workforce and a high cost of living that pushes people to look up their rights. Paid search in this trade is competitive in San Francisco, with firms bidding on terms around wrongful termination, wage claims and workplace discrimination. The firms competing for these searches are mostly independent practices and small partnerships rather than franchises, which means the organic results are open to a firm that publishes consistently.
