Exhibit A
Employment Lawyers work in Tempe
Tempe is a compact city with a large student and university workforce, a dense rental market and a steady flow of small employers in the trades and service sectors. That mix produces a regular stream of wage, classification, harassment and termination questions, and the searches for them come from people who live and work inside the city rather than from a wide metro audience. The firms competing for those searches are mostly small practices and solo attorneys, with a handful of larger Phoenix firms reaching in. Paid search in this trade in Tempe is carried by a small number of firms bidding on the highest value claim terms, which leaves the longer, more specific searches to organic results. The demand is there to be published into, and the firms that own the specific questions own the enquiries.
