Exhibit A
Estate Planning work in Albuquerque
Albuquerque is the largest city in New Mexico and the seat of Bernalillo County, and estate planning demand here follows the county probate calendar and the steady flow of families settling in the Rio Grande valley. The firms competing for that work are mostly small owner operated practices, solo attorneys and a handful of two and three attorney offices, with a few larger firms and branch offices of regional practices taking the higher value trust work. Paid search on estate planning terms in the Albuquerque metro carries real cost per click because law firm keywords are bid on nationally, and the local paid listings you see on a search for a will or a trust are a mix of Albuquerque practices and lead generation services buying the same terms. Franchises are rare in this trade here, so the field is owner operators who answer their own phones. The demand available is steady and spread across the metro rather than concentrated downtown.
