Exhibit A
Estate Planning work in Amarillo
Amarillo is a city of owner operated professional practices rather than a franchise market, and estate planning here is served by small law firms, solo attorneys and a handful of financial and tax practices that add planning to their services. The searches come from people settling an estate, from ranchers and farm families around the city planning how land passes down, and from retirees in the medical and Pantex communities putting documents in order. Paid search in this trade in Amarillo is modest, which means the organic results and the AI answers carry most of the demand. The volume is steady rather than large, and it rewards the firm whose pages actually answer the questions people type.
