Exhibit A
Estate Planning work in Anaheim
Anaheim is a city of homeowners, and a good share of them are older households that have held the same house for decades. That is the household that eventually looks for a will, a trust, or help settling a parent's estate. The searches come from people who live here and from adult children who grew up here and now handle things for a parent. The firms competing for that work are mostly small local practices, solo attorneys and two or three person offices, alongside a few larger Orange County firms that market across the county. Paid search in this trade in Anaheim is modest and steady rather than heavy, because most of these firms buy little or no advertising. That leaves the organic results and the AI answers as the main place a family finds a name. The demand is there and it repeats every month.
