Exhibit A
Estate Planning work in Arvada
Arvada is a city of around 120,000 people on the western edge of the Denver metro, and its estate planning market reflects that: a mix of small owner run firms, solo attorneys working out of Olde Town and the office parks along Wadsworth, and a handful of larger Denver firms that list Arvada among the suburbs they serve. Searches come from older homeowners in the established neighbourhoods near Ralston Creek, from newer families in the growth areas on the city's north and west sides, and from adult children in Denver looking for help with a parent's affairs. Much of the paid search in this trade across the metro is bought by firms bidding on the wider Denver market rather than on Arvada alone, which leaves room for a local firm to own the city level searches. The demand is steady and it is local, and it rewards a firm that shows up in the results for the place names its clients actually use.
