Exhibit A
Estate Planning work in Aurora IL
Aurora is the second largest city in Illinois, and it sits across Kane, DuPage, Will and Kendall counties, so estate planning searches here come from families in four county court systems. The city has a large stock of older homes near the river and a steady flow of households moving out to the newer subdivisions on the west side, and both groups search for wills, trusts and powers of attorney. Search demand for estate planning in Aurora is modest compared with Chicago, and the firms competing for it are mostly owner operated practices in the city and the surrounding towns rather than national franchises. Paid search on the main terms is contested by a small number of firms, which leaves the organic results and the AI answers open to a practice that publishes consistently.
