Exhibit A
Estate Planning work in Austin
Austin has a steady stream of estate planning searches because the city keeps adding households, and a good share of them are homeowners, small business owners and parents of young children who want documents in place. The searches range from plain questions about wills and probate to narrower ones about trusts, guardianship and powers of attorney. Firms competing for that attention run from solo attorneys and small owner operated practices to larger regional firms with an Austin presence, and the paid search space around the core terms carries real value because a single estate planning matter can be worth a lot to a firm. The demand is there across the metro, and it is spread across many different searches rather than concentrated in one.
