Exhibit A
Estate Planning work in Baltimore
Baltimore carries steady estate planning demand because it holds a large share of Maryland's older households, and much of that demand sits in the city's established rowhouse neighbourhoods and the counties around them. Firms competing for it range from solo attorneys and small practices to regional firms with Maryland wide reach, and the paid search market around wills, trusts and probate is active enough that sponsored listings appear on most of the core terms. Owner operators and small partnerships take a large share of the local work, which means the organic results stay open to a firm that publishes consistently. The demand is there to be earned, one neighbourhood and one question at a time.
