Exhibit A
Estate Planning work in Baton Rouge
Baton Rouge carries steady estate planning demand because the city holds a large base of homeowners, long established families and small business owners, and because Louisiana runs its own succession and forced heirship rules that send people looking for a local attorney rather than a national form service. The firms competing for that demand are mostly owner operated practices and small partnerships across East Baton Rouge Parish, alongside a handful of multi attorney firms and the branch offices of larger Louisiana practices. Paid search on the core terms is contested by the personal injury and general practice firms that also run estate planning as a sideline, which keeps the sponsored results busy. The searches themselves are local and specific: people type the parish, the neighbourhood and the term succession rather than estate planning, and they search by the name of the courthouse and the clerk of court they will be filing with.
