Exhibit A
Estate Planning work in Boise
Boise has a steady base of estate planning demand. The metro keeps growing, and a growing metro brings new wills, new trusts and probate work as property changes hands. The searches come from people planning ahead and from families dealing with a death, and both groups search locally. Ada County has a large pool of small and mid sized firms competing for those searches, alongside a smaller number of larger practices. Paid search in this trade in Boise is competitive, and firms bid on terms like estate planning attorney Boise and living trust Boise. Most of the market is owner operators and small partnerships rather than franchises, so the firms that publish consistently tend to stand out in organic results.
