Exhibit A
Estate Planning work in Brownsville
Brownsville is a mid sized city in Cameron County, and the estate planning searches that come out of it are steady rather than seasonal in the way a resort town's are. The firms competing for those searches are mostly small owner operated practices, solo attorneys and two or three person offices, alongside a handful of regional firms that list Brownsville as a covered city. Paid search on the core terms carries a real cost per click because the terms are few and the bidders are determined, which tells you the organic results underneath are worth having. Bilingual searches matter here in a way they do not in most Texas cities, and a good share of the demand arrives in Spanish. The demand is there to be taken by whoever publishes the clearer answers first.
