Exhibit A
Estate Planning work in Cary
Cary sits in Wake County, and the estate planning searches that come out of it lean toward wills, trusts, powers of attorney and probate help. The town has grown fast, and much of that growth is families in their thirties and forties buying homes and starting to think about guardianship and inheritance. Older residents in the established neighbourhoods search for trust updates and estate administration after a death in the family. The firms competing for this work are mostly small practices and solo attorneys, with a few larger Raleigh firms reaching into Cary. Paid search for estate planning terms in the Triangle carries real cost per click, which tells you the demand is there and that firms are willing to pay for it. The searches themselves are steady and local, and they reward a firm that has pages answering them.
