Exhibit A
Estate Planning work in Cincinnati
Estate planning demand in Cincinnati comes from a mix of older homeowners in the city's established neighbourhoods, families settling estates in Hamilton County and parents who want guardianship and trusts set up while their children are young. The searches are steady rather than spiky, and they lean local: people type the neighbourhood or the suburb along with the service. Paid search in this trade in Cincinnati is carried mostly by owner operated firms and small partnerships rather than national franchises, so the paid listings are local names competing on the same handful of phrases. The demand available is spread across the whole metro, which means a firm with pages for each part of the city meets searches that a single homepage cannot.
