Exhibit A
Estate Planning work in Clearwater
Clearwater is a retirement heavy city, and the estate planning searches that come out of it lean toward wills, trusts, powers of attorney and probate help. The firms competing for that work are mostly small owner run practices and solo attorneys rather than franchises, and a number of them sit along the US 19 and Gulf to Bay corridors. Paid search in this trade in Clearwater is modest compared with the personal injury and criminal side of the law, so the organic results carry a large share of the demand. The searches themselves are often local and specific, people looking for an attorney near their part of the city or near the beach communities.
