Exhibit A
Estate Planning work in College Station
College Station carries a steady base of estate planning demand that comes from the university, the medical and research employers around it, and the families settled in the surrounding Brazos County towns. Searches run to wills, trusts, powers of attorney, probate and estate administration, and they come from people planning ahead as well as people handling a death in the family. The firms competing for those searches are mostly small owner run practices rather than franchises, and several of them sit in Bryan as well as College Station, so the same searcher often sees both cities in the results. Paid search on the core terms is contested enough that the sponsored slots fill, which tells you the commercial intent is there. The demand is there to be published into, month after month.
