Exhibit A
Estate Planning work in Colorado Springs
Colorado Springs has a steady base of estate planning demand. The city sits inside El Paso County, where the county court handles probate filings, and the surrounding population includes a large number of military households tied to Fort Carson, Peterson and the Air Force Academy, plus a long standing retirement population. Those groups both generate will, trust and probate searches. The firms competing for that demand are mostly small owner operated practices, solo attorneys and two to five person firms, alongside a smaller number of larger firms that market across the Front Range. Paid search in this trade in Colorado Springs is modest compared with Denver, which keeps the cost of reaching people through organic search attractive. The searches themselves are practical: living trusts, powers of attorney, guardianship, probate administration and estate planning for families with a home in the city.
