Exhibit A
Estate Planning work in Columbus GA
Columbus is a mid sized Georgia city with a steady base of estate planning demand. The work sits around wills, powers of attorney, trusts and probate, and it draws on the military households connected to Fort Moore, on families with property in Muscogee County, and on people planning around a home or a small business. The firms competing for those searches are mostly small practices and solo attorneys, with a few larger regional firms taking the broader terms. Paid search on the head terms carries real cost, so much of the available demand sits in the longer questions people type before they are ready to call. That is the demand available in this market, and it is the kind that rewards a steady flow of published pages.
