Exhibit A
Estate Planning work in Concord
Concord is a mid sized New Hampshire city and the state capital, so the estate planning demand here comes from a mix of long time residents, state employees and the families attached to them. Searches run toward wills, trusts, powers of attorney, probate and estate administration, and toward the questions people ask when a parent's health changes. The firms competing for that work are mostly small owner operated practices, sole attorneys and two or three person offices, alongside a handful of general practice firms that take estate work as part of a wider service. Paid search in a market this size is modest, which keeps the organic results on the page worth holding. The demand is steady and local, and it rewards a firm that publishes answers to the questions Concord households actually type.
