Exhibit A
Estate Planning work in Corona
Corona is a city of homeowners, and estate planning searches here come from people who own a house and want to know what happens to it next. The searches are steady rather than huge, spread across a metro of more than a million people, and the firms competing for them are mostly small owner run practices rather than franchises. Paid search on the main terms carries a real cost per click because the cases are worth a lot, which tells you the demand is commercial. The searches that matter most are the local ones, where somebody types the service and the city together, and those are the ones a firm can hold with steady publishing.
