Exhibit A
Estate Planning work in Dayton
Estate planning demand in Dayton comes from an older, settled population and a large base of homeowners who want their affairs in order. The searches are practical: wills, trusts, powers of attorney, probate, and how to avoid it. Firms competing for that work range from solo attorneys and small practices to a handful of regional firms with a Dayton presence, and the paid search space around the main terms is contested enough that the cost per click reflects real commercial intent. Owner operators make up most of the field, with a few multi office practices taking the broader terms. The demand is steady and local, and it rewards a firm that publishes consistently about the questions Dayton families actually ask.
