Exhibit A
Estate Planning work in Des Moines
Des Moines carries steady estate planning demand. The metro holds a large base of older homeowners in Polk County and the surrounding counties, and that base keeps searches for wills, trusts, powers of attorney and probate moving through the year. The firms competing for that demand are mostly small owner operated practices, often one or two attorneys working alone or in a partnership, alongside a smaller number of multi attorney firms. Paid search on estate planning terms in the metro is contested by those firms and by a few statewide practices that buy ads into Des Moines. The demand is there to be published into, and the firms that show up in the results are the ones with pages written for the searches people actually type.
