Exhibit A
Estate Planning work in Downey
Downey is a city of homeowners, many of them in single family houses bought decades ago and held in the family since. That produces steady estate planning demand: trusts, wills, transfers of a house to the next generation, and probate when no plan was made. The searches come from people who live in the city and from adult children who grew up there and now handle a parent's affairs. The firms appearing in those results are mostly small local practices and sole practitioners rather than franchises, which means the search results are open to a firm that publishes consistently. Paid search in this trade in Downey is modest compared with Los Angeles as a whole, so organic and AI search visibility carry a large share of the demand.
