Exhibit A
Estate Planning work in Evansville
Estate planning demand in Evansville runs through the county seat and the older neighbourhoods around it, where a lot of the housing stock has been in the same family for decades and the paperwork has not kept up. Searches come from people settling a parent's estate, from couples with a new house and a young child, and from farmers and small business owners outside the city who need a plan that covers land and equipment. The firms competing for those searches are mostly owner operators and small practices, with a handful of regional firms advertising into the market. Paid search on the main terms carries a real cost per click, which tells you the searches convert. That is the demand sitting there for a firm that publishes consistently and shows up in both Google and AI answers.
