Exhibit A
Estate Planning work in Fort Wayne
Fort Wayne is a city of owner operated professional practices, and estate planning is no different. The firms here are mostly small partnerships and solo attorneys working out of converted houses and small suites, not franchises with a marketing department. Search demand follows the county's steady population and the steady flow of people retiring out of the manufacturing employers that built this town. Paid search on the core terms is contested by a handful of firms bidding on wills, trusts and probate, which tells you the organic results above them are worth having. The demand is there every week of the year, spread across a metro rather than concentrated in one downtown postcode.
