Exhibit A
Estate Planning work in Hayward
Hayward is a city of roughly 160,000 people, and estate planning demand here comes from homeowners, families with property in the hills, and small business owners along the Mission Boulevard corridor. The searches are steady rather than dramatic: living trusts, wills, powers of attorney, probate help after a death in the family. The firms competing for that demand are mostly small practices and sole attorneys, with a handful of multi attorney firms and a few general practice offices that take estate work alongside other matters. Paid search on the core terms carries real cost per click because the cases are worth a lot to whoever wins them, which is why so many firms bid on the same handful of phrases. The demand is there every month of the year, spread across a wide set of specific questions rather than one big keyword.
