Exhibit A
Estate Planning work in Houston
Houston is a large metro with a steady base of estate planning searches: wills, trusts, probate, guardianship and powers of attorney. The searches come from families with minor children, from owners of small businesses and rental property, and from people handling a death in the family. Paid search in this trade in Houston carries real cost per click because the cases are worth a lot to the firm that wins them, so a mix of paid and organic results fills the top of the page. The firms competing are mostly owner operators and small partnerships rather than franchises, which means the organic results are open to a firm that publishes consistently. HaloSEO connects to your site and works the demand that is already there.
